In the early 1920s, the need to expand gave rise to the development of the La Baule-les Pins district to the east of the seafront. Organised around a central square (Place des Palmiers) from which eight avenues radiated out, including Avenue Lajarrige (named after the main town planner here) which leads to the seafront, the district is home to a number of attractive Art Deco-style villas.